7 years ago when I formed the company, I was already aware that collagen was starting to make itself known in the American and European markets, but only a handful of brands had collagen-based products. Here, in South Africa, it was very difficult to simply import collagen powder into the country without the correct permits in place. Now, years later, and with a market explosion, the company has gained incredible knowledge on the industry as a whole and the bad vs. good vs. excellent suppliers out there. My Beauty Luv has gone to great lengths to research the various suppliers and to partner with the highest grade collagen manufacturer in the world. 7 years of monitoring, researching, and closely following this commodity has given us a certain edge in the marketplace. Sadly, South Africa does not have a watchdog that enforces strict labelling laws and a vast majority of collagen products on the shelves claim to be superior quality when the truth is they simply are not. With collagen now booming in the global marketplace, there is no standard regulation to safeguard consumers against the quality of product they are getting and the mis-labeling taking place.
How does My Beauty Luv guarantee the quality and integrity of our hydrolysed collagen range? We have signed a strict contract with our manufacturers in France allowing us to use their logo on our packaging as a sign of authenticity and quality. We are also allowed to use and share their clinical trial data to educate consumers and manage expectations. We will never make wild claims, nor give our customers false hope that their wrinkles will suddenly disappear overnight. We will never mix fillers nor other additives into our products as a bulking agent. We will never tell consumers to take a higher dose than necessary to quicken our sales cycles. We will never put anything on our labels that is not backed by clinical trials or in-vivo / in-vitro testing.
Understanding the link between hydrolysed collagen and skin health
Collagen is the body’s scaffolding and makes up about 75% of the dry weight of skin alone. We start to lose around 1% of collagen per year from our mid-twenties and eventually it will deplete at a faster rate than what our body is capable of replenishing. Supplementing with hydrolysed collagen type 1 peptides have been shown to help improve the skin’s elasticity, firmness, suppleness and wrinkle depth by up to 12%.
My Beauty Luv’s Hydrolysed Collagen & Collagen Booster
My Beauty Luv Premium Peptan Hydrolysed Collagen is a type 1 collagen peptide from bovine source. This product has been scientifically formulated to work on skin, hair and nail health.
My Beauty Luv Collagen Booster Hydrolysed Gelatin is a full body booster working on all areas of the body: skin, hair, nail, joints, ligaments, muscles and tendons.
Both products are 100% pure, manufactured under strict international health & safety protocols and Halal and Kosher certified.
Here at My Beauty Luv, our focus is on quality and results. We are in business to make a profound impact on our customer’s health and beauty wellbeing. All our products, including our collagen range, use the finest, highest-grade ingredients that have been trialled and tested both clinically (double-blind placebo) or in-vivo & in-vitro. The collagen market is still in its infancy in terms of quantity trial data, but the amount of anecdotal evidence is also helping to drive consumer buy-in. In an industry that’s grown from $50 million back in 2014 (when I first started investigating collagen as a supplement), to an estimated $290 million last year, we can now understand why so many manufacturers are jumping on the bandwagon. The industry has hit market saturation so it was of the utmost importance to us that we partner with the world’s best -allowing us to provide documented, science-backed results.
Salon grade professional beauty collagen supplement
Monitoring the collagen marketplace over the last 7 years, and having experience in the professional beauty, health and wellness industry for around 18 years, I identified a gap in the marketplace for a salon professional beauty nutricosmetic brand that would position itself apart from all the other collagen-based products in South Africa.
My Beauty Luv was the first brand to put hydrolysed collagen into capsule form. We were also the first salon professional collagen brand in South Africa - where other collagen brands crossed over into pharmacy and general health retailers selling a food-grade, we remain salon & beauty focused, only selling a salon-grade brand.
Salon grade gives our professional salons and spas the confidence to promote a higher quality product that is backed by science and results.
Because our product is premium and of the highest quality (without being bulked up using fillers or bulking agents), you will only need a small amount to reap the benefits of daily supplementation. Our bodies are extremely intelligent and will only use the amount it needs, regardless of the amount of nutrients we provide it either in food or supplement form. We choose to follow the clinical trial dosage recommended, however, if a healthcare practitioner has recommended higher dosages in the treatment of a certain condition then it is always recommended to follow their advice first and foremost.
No fillers, preservatives, or additives
Not now. Not ever.
Understanding the benefits of our Hydrolysed Collagen
My Beauty Luv has partnered with Roussolet in France, the manufacturers of PEPTAN®.
Peptan® is a natural, high-purity, bioactive product with an impressive protein content of over 97%. Being a Type 1 collagen, Peptan® is identical to the collagen found in human skin.
Manufactured by means of a unique enzymatic hydrolysis process, Peptan® collagen peptides are broken down into smaller peptides that are easy for the body to absorb and assimilate - quickly reaching the parts of your body where they are needed the most. 90% of Peptan® collagen peptides are digested and available within the connective tissues just a few hours after digestion.
Peptan® has gained worldwide recognition due to the company’s research, trials and strong R&D focus. The product’s efficacy has been demonstrated in double-blind, placebo-controlled clinical studies and results have been published in leading scientific journals. Peptan® offers benefits in key areas including: healthy ageing; skin beauty; joint and bone health and sports nutrition.
Peptan® is manufactured by Rousselot in HACCP and ISO9001 certified plants which meet the highest international food quality standards, and ensure traceability of products and processes. The utmost care is taken in selecting materials as well as raw material suppliers, and submitting them to the strictest quality control programs.
A randomised, placebo-controlled, double-blind clinical study (1) over 90 days resulted in a 13% improvement around the eyes and a 10% improvement around the mouth.
In the same study (1), Peptan® effectively increased the break force of hair, making it healthier and stronger with a 13% increase in hair strength overall.
Decrease in collagen fragmentation
A randomised, placebo-controlled, double-blind clinical study (2) over 90 days resulted in a decrease in fragmentation of the collagen network by 31% after twelve weeks of intake.
Skin hydration improvement
Peptan® has been demonstrated to not only increase collagen’s density but also the skin’s moisture level. In the same study (2) the results showed an increase in skin hydration by 28% over 8 weeks.
No matter where you are on your beauty journey - My Beauty Luv is there to support you with the best supplements money can buy.