label.m Cool Blonde Shampoo

R 375

Blonde is the new blonde... and we cannot get enough of the innovation that label.m has packed into their carefully crafted blonde ranges. The Cool Blonde Shampoo delivers a royal colour-toning formula with naturally intense purple-red pigments that deliver the most natural-looking and long-lasting colour correction known on earth. There's no games played here - this is for seriously brilliant blonde hair.

Blueberries, purple Sweet Potatoes and purple Carrots (that's right) - packed with lycopene and lutein – much higher than their pale counterparts – are uniquely chosen to deliver both colour-corrective benefits and rich nutritional hair supplementation. These superior natural ingredients invigorate, enhance depth and brilliance for fool-proof colour maintenance. All unwanted brassiness is instantly neutralised.

This shampoo contains the patented 'Enviroshield Complex' exclusive to label.m only.


Why we LUV it
Key Ingredients
  • Botanically derived ingredients that include fresh Blueberries, Purple Sweet Potatoes and Purple Carrots! Have you EVER seen anything as amazing as this in another hair product? This 'Violet Botanical Complex' delivers perfect tone correction and all the health benefits these power plants are known for. Antioxidants support fibre strength and collagen integrity - keeping your hair supple and resistant to breakage - especially important for colour-treated blonde hair. Sulphate, paraben and sodium chloride free.
  • Blueberry fruit extract. Sweet potato extract. Carrot extract. Acerola fruit extract. Olive fruit extract. Avocado oil. Vitamin C.
  • Always shampoo twice. Pre-wash using this shampoo or another scalp cleansing shampoo in the label.m range. Use a tiny amount to dislodge the dirt. Your second shampoo, using this shampoo, must be slightly more generous. Massage wash the scalp and hair for up to 1 minute. You will notice the second shampoo lathers better. You will prolong the shelf life of your shampoo by using 2 smaller amounts than a single large dose.

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