Where does one begin, when writing about such a legend within the hair world? A true maverick and global leader - Paul Mitchell was one of the very first professional hair care brands that decided to change and turn an entire industry completely on its coiffed head.
Starting back in the glorious decadent 80s, this brand was the first professional haircare company to take a firm stand against animal testing. From the beginning, their focus has been to uplift and honour the ever-changing and innovating landscape of the industry - whilst being mindful and respectful of the planet and environment. Always remaining true to their roots, this intention hasn't changed, in fact, it's only become more poignant with worldwide technology patents and worldwide philanthropic projects.
With iconic labels that have stood for almost 40 years, and newbies that offer creative original products and innovation, Paul Mitchell industries continue to wow the world of hair and beauty and we look forward to the promise that's to come in the next 40 years!